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Out-of-Home marketing
Versatile, high-reach, and precise

In addition to traditional outdoor advertising such as billboards, digital out-of-home media like city light posters and mobile ads with geo-fencing offer new options for generating traffic through pedestrian tracking or the use of QR codes.

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Maximum visibility in public spaces

Out-of-home (OoH) includes all advertising measures in public spaces and is one of the most attention-grabbing forms of advertising. From traditional poster advertising to transport advertising and digital screens, OoH offers a wide range of opportunities to reach your target audience in everyday life. In particular, digital out-of-home combines the scale of classic posters with the dynamics of digital media and even enables direct traffic to your website or online shop through QR codes, web links, or beacons.

  • High reach in everyday life
    Your advertising reaches people exactly where they are on the move – on streets, in train stations, airports, shopping centers, or public transport.
  • Diverse advertising formats
    From large-format posters and city-light media to mobile screens and waiting room TV.
  • Digital activation
    With digital out-of-home, content can be delivered based on time, location, and occasion, and can even generate direct web traffic.
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Our expertise
in out-of-home marketing

Our planning includes the appropriate advertising formats for your target audience and specifically leverages the possibilities of digital out-of-home to increase attention, web traffic, and response. Messages can be tested in great detail at a local or regional level before a full rollout.

Innovative digital OoH strategies

Digital out-of-home media enable new forms of interaction such as personalized advertising messages, augmented reality, geo-targeting, pedestrian tracking, or QR codes for direct activation of your target audience.

Local target audience engagement

Through precisely locally targeted campaigns, you reach potential customers exactly where they are on the move – for example in the immediate vicinity of your brick-and-mortar competitors – and actively convert them to your offer. Local testing is recommended to validate your offer or creative before scaling your campaign regionally or even nationally.

Analog or digital – optimal out-of-home solutions

Out-of-home marketing with Media!House direct guarantees you:

  • An overview of all advertising formats and media types for your product
  • Independence from providers and networks
  • Access to all nationwide (digital) out-of-home advertising spaces in Germany
  • Detailed, flexible media planning with targeted location selection
  • Targeted timing- and region-based delivery of your campaign
  • Increase your web traffic through web links, beacons, and QR codes
  • Support with creative development and production as needed
Get in touch now

Let's talk!

Curious? Then get in touch with us now! We look forward to hearing from you and will be happy to advise you personally.

Write an email
+49 5245 / 84408-20

Detlef Bopp
Managing Director

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